Dahlonega-Lumpkin County Chamber of Commerce

Demographics are the statistical characteristics of human populations, such as age and income, that are used by businesses to identify markets for their goods and services. Demographics are used to identify who your customers are (now and in the future), where they live, and how likely they are to purchase the product you are selling. By studying your customers and potential customers through demographics, one can identify changing needs in the marketplace and adjust to them. For the businessperson, identifying the demographic groups that will be most interested in your product can mean the difference between success and failure. This is especially critical for the small businessperson who might have less room for error than larger companies.

A variety of free demographic information is available on the Internet or through the Dahlonega-Lumpkin Chamber of Commerce. This information breaks down population by different categories such as age, sex, race, income, and education. It can be used to help identify the number of people who may use your business or service.