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Why Join the Chamber?

Learn about the benefits of membership today!


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The Tourism Committee, comprised of local tourism industry segment partners, advises the planning and management of the Chamber's destination marketing strategies to increase overnight visitation and maximize tourism-based economic impact and development.

Chair: Matthew Garner (Montaluce Winery)

Meetings: The Tourism Committee meets every other month on the 2nd Wednesday at 12:00pm at various locations.

More Information: Contact David Zunker, Tourism Director, at (706) 867-3767 or This email address is being protected from spambots. You need JavaScript enabled to view it..

-          Utilize a balanced media mix to market and promote Dahlonega-Lumpkin County as a regional “hub” for North Georgia travel to our primary target markets and interest segments (Outdoor Adventure, Wine Enthusiasts, Arts & Culture, History & Heritage, Agri-tourism).

o   Promote packages and itineraries to target identified interest segments

o   Engage the services and direct the resources of professional public relations firm focused on target market interest segments

o   Host FAM Trips and Travel Writers

o   Implement strategic, state-wide distribution plan for print materials

o   Enhance website content and navigation to improve the virtual visitor experience, including comprehensive event planning, group meetings, and wedding information

o   Market “Dahlonega: Civil War Soldiers & Gold Miners” app

o   Market and promote seasonal festivals and events

-          Develop and enhance attractions, events, and tourism assets.

o   Continue to develop interest specific promotional and resource guides and manage print collateral inventory

o   Develop an agritourism trail

o   Continue to pursue AVA designation

o   Explore trademarking “Heart of Georgia Wine Country”

o   Create new packages and itineraries with partners and attractions

o   Analyze current community-wide directional and wayfinding signage

o   Conduct a hotel market and research feasibility study

o   Explore enhanced parking options for visitors

o   Offer support for merchant extended shopping hours campaign

o   Work on the long-term goal of obtaining designation as a Bike Friendly Community by installing bicycle racks downtown, creating up-to-date community bicycling maps, and hosting a Bike Safety Rodeo for children during Six Gap

o   Partner to secure historical markers for local points of interest

-          Leverage local and regional industry partnerships through membership associations and cooperative advertising.

o   Coordinate destination marketing efforts with the Lumpkin County Development Authority and Dahlonega Downtown Development Authority

o   Analyze and utilize all available marketing tools offered by Georgia Department of Economic Development Tourism Division and assistance of Northeast Mountains Regional Rep

o   Participate in co-op advertising programs with Northeast Georgia Mountains Travel Association and Hospitality Highway partnerships

-          Provide destination management services by assisting leisure and group travel, event planners, Georgia’s film and entertainment industry, and local accommodations partners.

o   Host periodic forums with lodging partners for networking, communications, and maintaining status of current accommodations

o   Develop a system to better serve as the county Camera Ready Liaison to facilitate Georgia Film Industry opportunities

o   Provide software for group sales management and tracking

o   Provide resource materials for groups (i.e.: bags, print materials, Golden Ticket, banners, etc.)

o   Represent Dahlonega-Lumpkin County at regional and Southeastern tourism industry trade shows

o   Host a familiarization tour with wedding planners from the Atlanta market

Upcoming Chamber Events



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Dahlonega-Lumpkin County Chamber & Visitors Bureau  |  13 South Park Street  |  Dahlonega, GA 30533  |  (706) 864-3711 or (800) 231-5543