Demographics & Statistics
Demographics are the statistical characteristics of human populations, such as age and income, that are used by businesses to identify markets for their goods and services. Demographics are used to identify who your customers are (now and in the future), where they live, and how likely they are to purchase the product you are selling. By studying your customers and potential customers through demographics, one can identify changing needs in the marketplace and adjust to them. For the businessperson, identifying the demographic groups that will be most interested in your product can mean the difference between success and failure. This is especially critical for the small businessperson who might have less room for error than larger companies.
A variety of free demographic information is available on the Internet or through the Dahlonega-Lumpkin County Chamber & Visitors Bureau. This information breaks down population by different categories such as age, sex, race, income, and education. It can be used to help identify the number of people who may use your business or service.
- Population: 30,918
- Unemployment Rate: 10.6% (USA : 7.4%, Georgia : 8.3%)
- High School Graduation Rate: 84.8%
- Avg. Household Income: $43,704 (USA: $69,637)
- Sales Tax: 7% Total (Local: 3%, State: 4%)
The U.S. Census Bureau is the leading source of quality data about the nation's people and economy, with a full census taking place every 10 years. Find the latest U.S. Census information for Lumpkin County (enter "Dahlonega" or "Lumpkin County" in the search bar).
The Georgia Department of Labor (GDOL) collects, analyzes, and publishes a wide array of information about the state’s labor market. This information provides a snapshot of Georgia’s economy, job market, businesses, and its workforce. Data on jobs and workers, including labor force, employment and unemployment, industrial growth, occupational trends, and wage rates, are increasingly important to remaining competitive in the global marketplace.
The University of North Georgia (UNG) is an educational institution that was established by the University System of Georgia Board of Regents on January 8, 2013, as a result of the consolidation of North Georgia College & State University and Gainesville State College. The combined institution has campus locations in Dahlonega, Oakwood (Gainesville Campus), Watkinsville (Oconee Campus), and Cumming.
With just over 15,000 enrolled students, the University of North Georgia is the seventh largest public university in the state of Georgia. Within UNG, there are five colleges which collectively offer over one hundred bachelor's and associate degrees, as well as thirteen masters degrees and one doctoral degree. More than 750 students are involved in the university's ROTC program, which has given it the designation as The Military College of Georgia. It is one of only six senior military colleges in the United States. In addition, it is also designated by the University System of Georgia as a state leadership institution.
In 2012, Lumpkin County's tourism industry:
- Supported 310 jobs
- Generated $34.88 million in direct tourist spending
- Created $1.27 million in state tax revenues
- Generated $1 million in local tax revenues
Each Lumpkin County household received $210.53 in tax relief per household, as a result of the taxes generated by tourism economic activity.
Web & Social Media Analytics (2013)
- 255,064 Website Visitors to www.dahlonega.org (Domestic and International)
- Top Countries: US, UK, Canada, Germany
- Top Visitor Searches: Dahlonega, Gold Rush, Chamber of Commerce, Things To Do, Six Gap Bike Ride, Wineries, Desoto Falls, Restaurants, Gold Museum
- Top 10 Tourism Website Engagement: 1) What To Do, 2) Where To Stay, 3) Festivals/Gold Rush Days, 4) Where To Dine, 5) Six Gap Bike Ride, 6) What To Do/Wineries & Vineyards, 7) What To Do/Festivals, 8) What To Do/Gold Attractions, 9) Where To Shop, 10) What To Do/Outdoor Adventures
- 12,000+ Social Media Followers (Domestic and International)
Tourism Impact on Dahlonega-Lumpkin County (Based on 2013 Visitor Data)
- $288,318 Overnight Accommodations Tax at a 5% Rate (7% Increase in Accommodations (Bed) Tax Collections over 2012)
- $5,766,379.80 represents lodging revenue from overnight visitors based on bed tax collected
- 189,132 Walk-in Visitors at the Dahlonega-Lumpkin County Regional Visitor Information Center (RVIC)
- 21 Countries, 43 US States and Puerto Rico, and 132 US and International Cities averaging 2.3 People Per Visiting Party signed the Visitors Center Guest Book
- International Visitors: Albania, Australia, Austria, Belgium, Brazil, Canada, Costa Rica, England, France, Germany, Ireland, Israel, Japan, Kwajalein Atoll Marshall Islands, Netherlands, New Zealand, Norway, Spain, Switzerland, United Kingdom, and Africa
Group Visitation (2013)
- Markets visiting Dahlonega-Lumpkin: University (educational programming and sports events), military, continued education, SMERF, reunion, leisure group tour, wedding, and small conference groups
- Top Attractors: Dahlonega Gold Museum, Historic Smith House Restaurant, University of North Georgia, weddings at farm wineries, UNG Athletics, Historic Downtown Dahlonega
- 138 Leisure Group Tour Bus visits with 5,598 passengers
- Small Conference and Meetings Highlights: Leadership Georgia, GA Department of Economic Development, GA Department of Defense, GA Geologists Society, Southeast Tourism Society
Wedding Industry (2013)
- 25+ Venues (churches & chapels, event facilities, parks, wineries & vineyards)
- 55+ Vendors (cakes & candies, catering, florists, transportation, formalwear, salons & spas, officiants, entertainment, restaurants)
Wine Industry (2013)
- 5 Farm Wineries (3 with regular food service or onsite restaurants and 2 with overnight accommodations)
- 100 Acres of Fruit / 25,000 cases of wine produced
- 100,000+ Annual Visitors at wineries
- 200+ Weddings at wineries
- 4 Wineries are members of the Wine Growers Association of Georgia (WAG) or Georgia Fine Wine Alliance (GFWA)
- 1,050+ Visitors from 7 states, 75+ cities for annual Chamber-produced August Wine Trail Weekend
- 2,000+ Visitors for Spring Wine Highway Weekend produced by WAG
- All wineries feature full calendars of tastings, tours, live music & entertainment, and various special events
Festivals & Events (2013)
Dahlonega and Lumpkin County is home to numerous popular festivals throughout the year, including a major festival almost every month.
- March - Dahlonega Literary Festival - Approximately 1,000 attendees in 2013
- Dahlonega Trail Fest - Approximately 2,500 attendees in 2013
- April - Bear on the Square - Approximately 40,000 attendees in 2013
- May - Mountain Flower Fine Arts Festival - Approximately 5,000 attendees in 2013
- June - Georgia Wine Country Festival
- July - 4th of July Celebration - Approximately 20,000 attendees in 2013
- August - Dahlonega Wine Trail - 1,058 attendees from 7 states, 76 cities, and 113 zip codes in 2013 (131% increase over 2012)
- September - Six Gap Century Bike Ride -2,426 cyclists from 30 states & 4 countries for $1.35 million economic impact in 2013
- October - Gold Rush Days Festival - Approximately 200,000 attendees in 2013
- November - Hemlock Fest
- December - Old Fashioned Christmas - Approximately 15,000 attendees in 2013
Included in this line up of festivals and events are community events that draw our locals and visitors to the community.
- First Friday Night Concerts - Approximately 5,000 attendees in 2013
- Appalachian Jams - Approximately 6,500 attendees in 2013
- Movies Under the Stars - Approximately 3,500 attendees in 2013
- Farmers Market - Approximately 7,500 attendees in 2013